All of us, her TL friends turned awe struck fans, were constantly waiting on her every move, cheering her on each time she shifted the needle on her creative output yet again. Seemingly appearing out of thin air in her own little corner of the Internet, Elsa won over our hearts with how effortlessly she commanded awe and attention with every move. While we were setting these plans in motion, we learnt that Elsa had upped and left to South Africa for another work commitment, and so, we suddenly began to reroute our plans, adjusting all earlier made preparations and even contacting a new team out there.ĭuring this process of trying to pin her down, it became abundantly clear to me that the 19-year-old was expanding her world, building different empires across different industries and continents from the same Africa as me. Our interview and the cover shoot were initially scheduled to take place in Dubai, where Elsa was on working and on vacation with her family. I’m eager to get talking the minute she sits down, excited to immerse myself into her colourful world, especially given how difficult it had been over the past month to organise. Life is bustling, and this is exactly the pace Elsa needs to thrive.īefore we settle down for our call that sunny afternoon, I’m reminded beforehand by Majimbo’s manager that her schedule for the day is incredibly busy as she was preparing for another shoot. There’s sun peeking from the office’s large windows, while a construction site nearby is busily carrying on the day’s work. Her natural hair, which is usually seen cornrowed in her videos is tucked away in faux locs, clipped at the top of her head like a Byzantine halo. Much like her manager forewarned, she looks effortlessly stunning in a vibrant yellow Daily Paper two-piece set, with a strappy crop top, bell bottom trousers and a set of gold hooped-earrings. It’s midday in Johannesburg, South Africa, where Majimbo is taking our call. It’s hard to tell whether she’s really as reserved as she comes across, or whether was trying to make me out to get comfortable, however, throughout our conversation, she maintains that reservedness – except for when she’s made herself laugh.
In her hand, she has a half-full strawberry smoothie, from which she takes occasional sips as we talk. In person, she comes across as reserved and pensive, peering at me cautiously from the other end of our Zoom conversation. Elsa is pure comedy gold, and for a young African woman who is banking on her idiosyncrasies and genuine visibility to get ahead, this moment feels nothing like we’ve ever seen unfold. From far and wide, Elsa’s skits became a virtual bat signal on the timeline of sorts, where her distinct cornrows indicate that you are guaranteed a good laugh for the next minute. In just over a year, she’s become the gleaming jewel of the Internet, embraced by many across the world, ranging from your local girl gang to her celebrity besties, Rihanna and Naomi Campbell. Our weekly dose of her infectious laughter helped fill a much-needed space for joy and community, during a time where many were in search of solace and healing. The almost 20-year-old’s life has been a speedy whirlwind ever since she started steadily providing the Internet with entertaining and empowering content during the lockdown. Phoneme is the perceptually distinct units of sound in a specified language that distinguish one word from another, for example p, b, d, and t in the English words pad, pat, bad, and bat.Elsa Majimbo has been on go nonstop since the world catastrophically shut down last year. The app can recognize a wide range of English-speaking accents and detect pronunciation mistakes up to the phoneme level at 95% accuracy. The user learns by practice, emphasizing correct pronunciation and intonation. After countless visits with her professor, Xavier Aguerar, a leading expert and engineer in voice recognition, they founded ELSA (English Language Speech Assistant) a global English language speech assistant that uses artificial intelligence and voice recognition to accelerate foreign speakers’ fluency.ĮLSA’s method focuses on speaking and real-life contexts, such as small talk at work, delivering a presentation, going for a job interview, or eating at a restaurant.
Vu Van set out to identify partners and talent in the field of artificial intelligence and voice recognition – specialties often dominated by tech giants – to address this growing problem.
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